Research paper · April 2015
Lean Marketing for Startups
How startups can apply the principles of lean manufacturing to marketing, in four steps: from cutting waste to growth hacking.
32 pages·PDF·Nicolas Spehler
The frameworkFour steps
01
Cutting waste
Find and remove the seven wastes of marketing, using the Pareto principle and value stream mapping to spot what doesn’t pay off.
02
Stretching limited resources
Do more with less: outsource work that adds no value, so the team can focus on what matters to customers.
03
Better measuring ROI
Turn marketing from a cost center into a revenue center that can reproduce, predict and scale its results.
04
Unlocking growth hacking
Experiment-driven marketing built into the product. It can grow a startup overnight, or backfire in an instant.
Let’s work together on web and mobile apps, marketing websites, internal tools or growth engineering.