Alma
Alma helps merchants offer installment payments and get paid right away
- Year
- 2022–2024
- Type
- Website and growth engineering
- Tech stack
- Next.js, DatoCMS, Python, LLMs
- Website
- almapay.com
Overview
Alma is a French fintech that brings installment payments to more than 25,000 merchants across Europe, online and in store.
I led the Growth Engineering team for over two years, from the marketing website to the tools that bring in new merchants and hand them to sales.
What we built
A website in ten locales
Rebuilt with Next.js and DatoCMS, with one site for eight countries, from France and Spain to Germany and the Netherlands.
Calculators for merchants
Pricing, ROI and installment calculators, including printable versions with a QR code for their shops.
Forms that feed sales
Demo requests and sign-ups tracked in Segment and sent to HubSpot, along with where each lead came from.
A merchant demo website
A demo store where visitors at events like Paris Retail Week and E-Show Madrid could try paying in installments with Alma.
Leads qualified by AI, then sent to sales.
Beyond the website, we built the tools that keep the sales pipeline full. New leads are enriched with company data, and an LLM reads their website to tell whether it’s an online store, what it sells and whether it already offers installments. Qualified leads reach HubSpot with a score, and conversion values based on past deals go back to the ad platforms.
Tech stack
