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Nicolas Spehler8° 38.76' S 115° 6.97' E
Nicolas Spehler

Hey! I’m Nicolas, a full-stack developer building modern web and mobile applications, with a focus on automation and AI.

For the past 15 years I’ve helped companies scale through technology and automation: leading Growth Engineering teams at Payfit and Alma, then as a freelance engineer for Back Market, Intigriti and clients like goalGetr, Nucase and PaperDrop. I’m also building Analog, an iPhone app for vinyl collectors.

What I do

Web apps

Products and internal tools, from the first prototype to production.

Nucase, PaperDrop, goalGetr

Mobile apps

iPhone apps from idea to App Store, with over a dozen published and 400,000+ downloads.

Analog, goalGetr, L&S

Marketing websites

Fast, modular sites on a headless CMS that marketing teams can run on their own.

Payfit, Intigriti, Alma, Smartvatten

Automation & AI

Lead generation, internal tools and AI workflows, including 20+ tools built at Payfit.

Payfit, Dolead, Alma
Experience2012–2026
2024IntigritiModular website, Algolia search, shared web componentsFreelance full-stack engineer
2023Back Market ProB2B storefront, custom Stripe checkout, ordering APIFreelance full-stack engineer
2022AlmaLead generation at scale, AI automation and the websiteGrowth Engineering lead
2021DoleadGoogle Ads copy generation with LLMsAutomation & AI
2019PayfitAtlas for lead generation and 20+ internal toolsGrowth Engineering lead
2015INSEECDigital marketing courses and workshopsTeaching
2012L&SWebsites and iOS apps for 50+ companiesWeb and mobile agency
Companies I’ve built for

Payfit / Alma / Intigriti / Back Market / Smartvatten / Dolead / Lancôme / Nespresso / Groupon / ENGIE / EDF / TomTom / DHL / Bouygues Telecom

Research
Cover of Lean Marketing for Startups, by Nicolas Spehler, April 1, 2015Research paper · 2015Lean Marketing for StartupsHow startups can apply lean principles to marketing, with a four-step process born from the methods that transformed Japanese car manufacturing.Read the paper (PDF)

Let’s work together on web and mobile apps, marketing websites, internal tools or growth engineering.

Book a callnicolas@spehler.com